https://www.arjunroycw.com/hey daily 0.75 2024-10-01 https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/3565174e-a59b-4266-b063-2a61b2fd52ea/0-Photoroom.jpg Hey - Copywriter Ordinaire. I didn’t always know I’d be a copywriter, but looking back, there were signs. Writing on walls? A crash course in headlines. Begging my corpo-dad for a Nintendo DS? My first real pitch (slides and all). Failing chemistry? Let’s just say my storytelling skills were a touch ahead of their time: “Two parts of hydrogen meet oxygen and have a lovechild named water!" It turns out that the ordinary is where the good stuff hides. Download my resumé here. Awards & Press. https://www.arjunroycw.com/contact daily 0.75 2021-01-04 https://www.arjunroycw.com/awards daily 0.75 2024-09-30 https://www.arjunroycw.com/press daily 0.75 2021-01-04 https://www.arjunroycw.com/hit-me-up daily 0.75 2021-01-11 https://www.arjunroycw.com/work daily 1.0 2024-10-01 https://www.arjunroycw.com/work/walgreens monthly 0.5 2024-10-09 https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610305786191-17JG17QJEBX0OOXZ20TV/bebepaidmock-small-min2.gif Work - THE GRADJUMP - WALGREENS MEETS TIKTOK To reach younger audiences, we brought Walgreens to TikTok and dropped a sponsored version of our tune, getting the remix in front of millions. https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610305965802-05TETSEY1KFE54N0Z25P/gradjumppagetiktok-smaller.gif Work - THE GRADJUMP https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610305959416-BBIZ7F5T8GMQGVEL2CY0/pompremixpagetiktok-small-min.gif Work - THE GRADJUMP https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610306541188-8H8QJRKBOP52HF10EU04/UGC1-new-min.gif Work - THE GRADJUMP https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610306528333-N51238RDMHV3AHU6GXP5/UGC3-new-min.gif Work - THE GRADJUMP https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610306541569-TWJNLP9LTM55M0JQDOUO/UGC4-new-min.gif Work - THE GRADJUMP https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610306531735-175ZTZOMF3WAB5DX5TEL/UGC-2-new3-min.gif Work - THE GRADJUMP https://www.arjunroycw.com/work/frootloops monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1609794353256-RF4PBP1DZMNS8UBVCNJJ/410481_8f03e9cd64f04df89107a1c894ca67c2.jpg Work - CEREAL FOR THE COLOR BLIND https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1609794352937-DZ9F6O17WOIB3426X7D1/410485_a8c48513eb044f1a8fd4464b9fb2a643.jpg Work - CEREAL FOR THE COLOR BLIND https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1609794353355-E3KVQV77X5UTROXWKVF9/410486_9bfdf8dbd09f4d68ac417e0b9b7c7037.jpg Work - CEREAL FOR THE COLOR BLIND https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1609794352939-OPYSB0U0UEZOE854DFM1/410487_65698939ae864269ac92a3139b479134.jpg Work - CEREAL FOR THE COLOR BLIND https://www.arjunroycw.com/work/wildturkey monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610304279639-SSXVTHT8F77N9F025RLY/1.png Work - SOCIAL CALENDAR https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610300526397-TQ8LMPP9H8AWTMJTZNJ0/wtk+infeed+1.gif Work - SOCIAL CALENDAR https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610300527999-L53YDBCEKKG6U8674DVE/wtk+infeed+2.gif Work - SOCIAL CALENDAR https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610300526821-HRO2D3BYZULZZQ3ANG9T/wtk+infeed+3b-min.gif Work - SOCIAL CALENDAR https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610300511883-VRKNE4SAE323400WTJ1F/wtk-story-1b-min.gif Work - SOCIAL CALENDAR https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610300515523-F8ZPGO8JFPT441RXJSXX/wtk-story-2-min.gif Work - SOCIAL CALENDAR https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610304286068-4BSHZG4ITWO1X134NGZA/2.png Work - SOCIAL CALENDAR https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610304278419-P0PBMA3H4T2TP7UG4Q5K/wtk+story+3.jpg Work - SOCIAL CALENDAR https://www.arjunroycw.com/work/nkf monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610124664592-OCKI8LLWHSR0RKFUSMKK/old+from+chanhee.jpg Work - ARE YOU THE 33%? - We kickstarted the campaign by creating a unique visual device. We took a look at public spaces and highlighted 1/3rd of them in orange to symbolize those at risk. We launched by highlighting a third of public spaces in orange, a visual cue to represent those at risk. https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610127940869-VADMFXZGHKYAQN6M0NCT/ezgif-6-0288b05724a1.gif Work - ARE YOU THE 33%? - NKF X TINDER Since 1 in 3 adults are at risk, we brought the message to Tinder, where 1 in 3 people you swipe could be too. We created a sponsored profile for The 33%, and when users matched, they got a message that led them to the quiz. Despite going live right before lockdown, it drove 5 million impressions in just one week. https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610147994980-HP29JUMU7AMIA2OA1N4X/072220_NKF_PeopleEspanol33++ad+lob-page-001.jpg Work - ARE YOU THE 33%? Once the pandemic hit, we had to pivot fast. With our original crowd-based visuals no longer an option, we reimagined the campaign for a socially distant world, delivering the same impact without losing the sense of scale. Turns out, even a global pandemic couldn’t stop The 33%. https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610128920545-53QI8QQ2RTY6ANQIWU77/social+vid+2.gif Work - ARE YOU THE 33%? https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610149059846-ICBBCSAYKTZ23MOIZC8I/social1.png Work - ARE YOU THE 33%? https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610128919770-X2SM4WOXRQ3WRU92JKE0/social4.png Work - ARE YOU THE 33%? https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610149058607-H6U0HWL9GMREAAYN5DDJ/social2.png Work - ARE YOU THE 33%? https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610129241441-RKVP5ZW7QCROV0NBPUFO/social+vid+1.gif Work - ARE YOU THE 33%? https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1610129252856-F1AD5Q7HG6SILCZQL8JZ/social+vid+3.gif Work - ARE YOU THE 33%? https://www.arjunroycw.com/work/wnba monthly 0.5 2023-01-23 https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1609800823090-ISJUVQFXK67WDZIONQ68/stadium_big.jpg Work - TAKE A SEAT, TAKE A STAND. - THE ARENA DIVISION Arenas are split into sections, so we gave each one a cause. Take a seat, pick a cause, and the WNBA will donate part of your ticket to an organization fighting for equality. This time, we let your seat do the standing. Partner organizations included Planned Parenthood, The United State of Women, GLSEN, Mentor, It’s On Us, and Bright Pink. https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1609792932329-T63BW7PQ7IE421VWE4RC/tweetx.jpg Work - TAKE A SEAT, TAKE A STAND. https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1609793275692-QXH88GZJA30HELBGPIBL/media_2-768x271.png Work - TAKE A SEAT, TAKE A STAND. https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1609792514544-PA5M1MXW3YKMJ9CC0KGL/Safari-PSD-Mockup_2.png Work - TAKE A SEAT, TAKE A STAND. https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1609792521865-G0H6FF2CRKMQKG2OPEJL/Safari-PSD-Mockup_4.png Work - TAKE A SEAT, TAKE A STAND. https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1609792539676-NWSD9GXTQBOJZVGIFRJ7/A042_08050434_C091.mov.04_34_43_15.Still001.jpg Work - TAKE A SEAT, TAKE A STAND. https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1609792544892-VPFXXSVBZ9I684MTE21O/A042_08050422_C080.mov.04_22_44_21.Still001.jpg Work - TAKE A SEAT, TAKE A STAND. https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1609792549410-Q8B6AZ62I7L3IZQFOB8H/A042_08050409_C074.mov.04_09_44_16.Still001.jpg Work - TAKE A SEAT, TAKE A STAND. https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1609792552962-PHETAM4LPT5IVEZHQ6Q8/A042_08050305_C032.mov.03_06_26_23.Still001.jpg Work - TAKE A SEAT, TAKE A STAND. https://www.arjunroycw.com/work/thisishowyouwin monthly 0.5 2023-01-23 https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/784889d9-1f6f-4860-b6b1-c80156319b09/Parx_Billboard_1.jpg Work - THIS IS HOW YOU WIN https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/877a33f5-c4cd-4818-a329-5f049dbe2b9b/Parx_Billboard_4.jpg Work - THIS IS HOW YOU WIN https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/22265a4a-d1d9-4d71-8db4-2c4e0d8c2d83/Parx_Billboard_2.jpg Work - THIS IS HOW YOU WIN https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/302e4199-808d-4087-af12-ace9cb194efc/Parx_Billboard_3.jpg Work - THIS IS HOW YOU WIN https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/94952502-bb0d-4c1b-bb96-1078ec6455e0/Parx_exterior.jpg Work - THIS IS HOW YOU WIN https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/18731571-b1fb-4c2e-82d3-a34d44966b99/Parx_TIHYW_Print3.jpg Work - THIS IS HOW YOU WIN https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/65c7d4be-20d7-4e14-852e-6e46cd3c4bd5/Parx_TIHYW_Print2.jpg Work - THIS IS HOW YOU WIN https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/ea0795da-3e91-4313-b804-c4f24b52d4cd/Parx_TIHYW_Print.jpg Work - THIS IS HOW YOU WIN https://www.arjunroycw.com/work/engineeredforexpression monthly 0.5 2023-01-23 https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/299d8ff3-2f3a-4635-bbac-211d6459aa3b/xRandolphAdlob_Emily_StartSomething_LogoDescriptor.jpeg.pagespeed.ic.ekmmANsYtc.jpg Work - ENGINEERED FOR EXPRESSION https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/e6741f6a-6e34-4f1d-a414-78f78690a8c7/Randolph_SocialExample-2048x1094.png Work - ENGINEERED FOR EXPRESSION https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/07226209-443b-45b5-9188-bbac368e8912/TaglineGIF.gif Work - ENGINEERED FOR EXPRESSION https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/b8db260d-7e9e-4833-bfe2-54a356c8fa3b/BrandGuideOverview_Randolph-2048x1153.png Work - ENGINEERED FOR EXPRESSION https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/c4dd0c88-ae36-4845-95c3-f536c14330b4/Randolph_Poster-2048x1132.png Work - ENGINEERED FOR EXPRESSION https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/1df9d5b4-af46-491f-a5a8-39425cb02e75/0.png Work - ENGINEERED FOR EXPRESSION https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/c05829d2-a769-458a-a135-4e8605d11324/xRandolphAdlob_Mark_Elevate_LogoDescriptor.jpeg.pagespeed.ic.QdcvpTbzX1.jpg Work - ENGINEERED FOR EXPRESSION https://images.squarespace-cdn.com/content/v1/5ff337f196a9ec7fa142b69e/cfeb940a-2932-4a0a-8d73-b74482d6ac2e/xRandolphAdlob_MIchael_Ordinary_LogoDescriptor.jpeg.pagespeed.ic.SCYwrpfRFX.jpg Work - ENGINEERED FOR EXPRESSION https://www.arjunroycw.com/work/aig monthly 0.5 2021-01-11